The Challenge
One of the things we love about developing websites on WordPress is its ability to extend its Core through the use of plugins.
MemberPress, a popular and easy-to-use WordPress membership plugin, was looking to update their branding and their online presence.
Our good friends at Pixel Jar brought us in to update the MemberPress identity through the development of a new logo and brand guidelines. We were then asked to collaborate with the MemberPress and Pixel Jar teams to redesign the website.
The goals were to modernize MemberPress’ image and create a simplified online presence that would increase sales and extend customer loyalty.
Rebranding MemberPress
It was during our kickoff phone call that we fully understood how fun the team is at MemberPress. Collectively we determined that the brand should be professional while including a fun personal touch that would relate to users.
In an effort to help separate MemberPress from their competitors, we explored a vibrant color palette, approachable fonts, and stylized icons.
The final result is a logo system that is simple, modern, approachable, professional, and fun.
Website Design
After completing the logo design, we were tasked with designing a website with the goals of streamlining the user flow and increasing sales.
Using the elements from the recently completed identity and brand guidelines, we designed multiple page templates, custom graphics, and established a comprehensive UI Style Guide for Pixel Jar to use during development.
The end result was a clean, modern, sophisticated, and fun website that allows users to navigate through the site easily.
